One-third of Gen Z supporters say they plan to increase their giving this year. Are you ready to welcome them to the table?
Combining strong survey data from 1000+ Gen Zers and hundreds of nonprofit pros with powerful first-person insights, the latest report from the Blackbaud Institute delves into the data to reveal key Gen Z giving behavior insights, helping fundraisers steward this generation and build meaningful, lasting relationships.
Read the full report to discover:
- Gen Z’s deeply held beliefs and unique global perspectives
- Top motivators for Gen Z donors
- How they prefer to be thanked after donating
- Engagement opportunities fundraising professionals may be missing out on
Download the report here.
