Blackbaud Institute issues report on how Gen Z does charity

One-third of Gen Z supporters say they plan to increase their giving this year. Are you ready to welcome them to the table?​

Combining strong survey data from 1000+ Gen Zers and hundreds of nonprofit pros with powerful first-person insights, the latest report from the Blackbaud Institute delves into the data to reveal key Gen Z giving behavior insights, helping fundraisers steward this generation and build meaningful, lasting relationships. ​

​Read the full report to discover:​

  • Gen Z’s deeply held beliefs and unique global perspectives​
  • Top motivators for Gen Z donors​
  • How they prefer to be thanked after donating​
  • Engagement opportunities fundraising professionals may be missing out on​

Download the report here.