A new campaign, Right2ReadPhilly, seeks to address the city’s early literacy crisis using a novel approach: by making it easier for busy, loving families to grow strong readers, piloting two fun, eye-opening, evidenced-based things parents can do with their kids this summer.
“Right2ReadPhilly is designed on the premise that Philly families are powerful and highly-motivated agents of change,” said Diane Mills, a regional co-facilitator of Philadelphia Reading Captains and a campaign advisor. “We just have to grab their attention from life distractions in respectful ways with compelling ideas.”
Right2ReadPhilly has been co-created with Philly families, guided by an advisory council of reading advocates and facilitated by Philadelphia-based creative agency Mighty Engine with lead support provided by the William Penn Foundation.
